We have talked about creating a lead generator for our business’ for a very long time, but never got around to it. Sound familiar? 

In this episode we talk about taking on this lead generator project! We share our research, the tools we created, and a part way through the project check in.

If you want some inspiration on creating one of your own, this is a great episode to listen to!

Our Research for This Project: 

• Marketing Made Simple (the book and the summit and the StoryBrand podcast are all great resources): https://www.businessmadesimple.com/marketing-made-simple/ 
• Shelby’s inspiration for creating a delivery system for her PDF:  https://jennakutcher.com/
• Danielle’s inspiration for future lead generators: https://blog.hubspot.com/marketing/lead-generation-ideas 

Tools We Used to Create Our Lead Generators: 

• Canva
• MailChimp landing pages

Stay tuned to the next episode on May 5th for our full guide on how to create a lead generating PDF!

Our Wine Selections:

Danielle was drinking Dreaming Tree 2017 Crush (https://www.dreamingtreewines.com/product/2017-the-dreaming-tree-crush-red-blend-california) 

Shelby was drinking Gerard Bertrand 2018 Cote des roses (https://www.gerard-bertrand.com/en/wines/cote-des-roses-rose)

Our Lead Generators: 

Shelby’s lead generating PDF can be found here: www.finepointwriting.ca 

Danielle’s lead generating PDF can be found here: www.allsetstyle.com

Your Hosts: 

Danielle Mohr (Fine Point Writing & Editing) www.finepointwriting.ca 

Telling stories is Danielle’s passion, whether she’s helping clients tell the story of their businesses through copywriting or working on novels in her spare time. She enjoys spending time outdoors and hiking in the mountains with her dog and best friend, Milo.

Shelby Varughese (All Set Style & Image Consulting) www.allsetstyle.com 

Shelby is a personal stylist in Edmonton with a strong focus on helping her clients regain their confidence and create a wardrobe that helps them reach their goals. She’s also a professional keynote speaker and loves trail running and spending time with family and friends.