The Podcast

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Is Your Website Your Laziest Worker?

Is Your Website Your Laziest Worker?

When is the last time you looked at your website? Maybe it's time for a refresh. We talk about why we chose to make some updates and our process for making those changes in this episode. We each took a slightly different approach, but both ended up with some great...

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Personal Branding Project (Part Three)

In our final episode for our personal branding project, we decided to bring in our partner for this project, Jennifer Grimm, founder of LUX Beauty Boutique in Edmonton. Jenn chats with us about why getting down to the roots of your passion is important for...

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Personal Branding Project (Part Two)

Personal Branding Project (Part Two)

In Part Two of our Personal Branding Project we tackle our Ideal Client Avatar. This is taking all the foundational work we did in part one and start figuring out who is our ideal audience and we also discuss that feeling of 'I don't want to leave anyone out'. Have a...

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Personal Branding Project (Part One)

We’ve changed our format! Season Two will be project-based episodes, where we tackle big projects and tell you how we accomplished it.  The first project we tackled was personal branding. We asked: “How do you set up a personal brand that is distinct from your...

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Lead Gen Wrap-Up

Lead Gen Wrap-Up

Last episode we talked about creating our lead generators. Now, the results are in! Tune in to hear if it was worth it to create these, what we'd do differently next time, and a special announcement about the podcast. Your Hosts: Danielle Mohr (Fine Point Writing...

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Create A Lead Generator

Create A Lead Generator

We have talked about creating a lead generator for our business' for a very long time, but never got around to it. Sound familiar?  In this episode we talk about taking on this lead generator project! We share our research, the tools we created, and a part way...

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