Building a brand starts with a solid foundation as we talked about in our last episode. Marketing is telling the world about your brand, but as Katie Dooley, founder of Paper Lime Creative, tells us in this episode, the goal is to get others talking about your brand. That is what Public Relations is all about. We sit down and unpack all the details of what PR is, how you build a PR plan, and why it’s important to do. We know you will love this conversation!

Your Hosts:

Danielle Mohr (Fine Point Writing & Editing) www.finepointwriting.ca

Telling stories is Danielle’s passion, whether she’s helping clients tell the story of their businesses through copywriting or working on novels in her spare time. She enjoys spending time outdoors and hiking in the mountains with her dog and best friend, Milo.

Shelby Varughese (All Set Style & Image Consulting) www.allsetstyle.com

Shelby is a personal stylist in Edmonton with a strong focus on helping her clients regain their confidence and create a wardrobe that helps them reach their goals. She’s also a professional keynote speaker and loves trail running and spending time with family and friends.