In Part Two of our Personal Branding Project we tackle our Ideal Client Avatar. This is taking all the foundational work we did in part one and start figuring out who is our ideal audience and we also discuss that feeling of ‘I don’t want to leave anyone out’. Have a listen to find out what we think!

Your Hosts:

Danielle Mohr (Fine Point Writing & Editing) www.finepointwriting.ca

Telling stories is Danielle’s passion, whether she’s helping clients tell the story of their businesses through copywriting or working on novels in her spare time. She enjoys spending time outdoors and hiking in the mountains with her dog and best friend, Milo.

Shelby Varughese (All Set Style & Image Consulting) www.allsetstyle.com

Shelby is a personal stylist in Edmonton with a strong focus on helping her clients regain their confidence and create a wardrobe that helps them reach their goals. She’s also a professional keynote speaker and loves trail running and spending time with family and friends.