It is tempting to want to cast a wide net thinking that by appealing to everyone you will do better in business. Through reading, learning from others, and our own experiences we know that to not be true. You need to find your niche and appeal to your audience there. In this episode we talk about what that looks like for each of our businesses and how we discovered our niche’s. If you love this podcast, please give us a five star rating and review on apple podcast and even more importantly, share with a friend!